Firstly, it is free! Yup, that's right, there is no booking fee involved. (Grab taxi follows the standard booking fee)
Secondly, it is really easy to use. I registered for an account and booked a cab within 5 min, standing by the side of the road with 3 kids. Compared to the booking platforms by the individual cab companies like comfort, smrt etc, the app is simpler to use, and the location detector seems more accurate.
Thirdly, I really like that you're provided with the driver's contact no., and a visual tracker of the cab's location. The estimated arrival time counts down too.
I've used the app 3 times since last Sunday, and expect I will be using it a lot more. It's been pretty easy getting a cab through the app thus far but I haven't tried it at weekday peak hour, so not sure how effective it'll be then. But all in all, highly recommended, and I'm a very satisfied consumer :)
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